I lead technology organizations where business comes first and technical depth is what makes execution real. 9+ years as CIO across three industries, reporting to CEO. Building teams with industry-lowest turnover, shipping transformation that moves P&L, equally comfortable in the boardroom and in the stack.
I lead technology organizations where technology is a strategic lever of the business, not a back-office. My starting point is always the business problem: P&L, customer experience, operational efficiency, competitive advantage. The stack is the means, not the point.
That said, I'm not a gestor-only CIO. My background is Computer Science at UPM and I've never let the technical depth rust. When a critical issue hits production at 2am, I know what the telemetry is telling us. When a vendor oversells, I can tell. When the team debates Kubernetes, databases or a genAI architecture, I'm in the room as a peer.
That dual fluency (boardroom and stack) is what my track record is built on: three industries (mobility, media, retail), scale from 300 to 4,000+ payroll employees, teams with the lowest turnover and highest eNPS in their companies, and transformation projects that actually shipped and moved numbers.
Member of the Executive Committee, reporting to the CEO. Full Technology P&L ownership across Product, Engineering, Data, Infrastructure and Cybersecurity. Leading a 30+ person team through a deep transformation: Agile/OKR adoption, infrastructure consolidation, resolution of 7-year stalled strategic projects, and genAI-based IT support rollout.
Member of the Executive Board, reporting to the CEO. Created Product, Engineering, Systems, Data and Processes from the ground up. Scaled from a 300-employee startup to 4,000+ employees in payroll, €200M revenue, positive EBITDA in a complex regulatory environment. Led a 25-person team with <5% turnover (industry-lowest) and highest employee satisfaction scores. Designed the full stack: Azure with Kubernetes & datalakes, ERP as core, IoT (telemetry, mobile access, mobile POS), ATS with genAI for recruitment (−60%+ hiring cost), custom apps, BI with predictive analytics.
Member of the Executive Management Team, reporting directly to the General Manager. Led Systems, Development and Production. Primary focus: unifying the two previously siloed technical areas of the company into a single organization, a structural change that enabled everything that followed. Defined the digital transformation strategy: Cloud migration, Big Data, digital workplace, CRM, Marketing Automation, GDPR. Unified disaggregated customer data into a single repository, significantly improving advertising sales.
Client accounts on MAPFRE, Santander, Santander Consumer Bank (Germany) and Reale: innovation and transformation projects, customer journey design, process mapping and change management. Delivered +25% cross-selling through a new sales process at MAPFRE. Business Development at Toronto HiFi (Canada): +22% sales, −60% stock. Technical Coordinator at Prosegur on the Metro de Madrid project.
Roundtable on how telemetry data drives strategic decision-making and process automation at scale. Sharing the Vecttor and Cabify playbook on an international stage alongside global mobility peers.
Featured on TVE’s technology programme discussing the digital transformation of mobility and the use of mobile-embedded POS terminals in fleet vehicles. Public-service broadcast, prime-time visibility.
